Brand Director Web3 Blockchain

at Bitget

United States
121 d. ago
About the Job

Bitget are a top-tier digital assets exchange platform with over 50 countries' global footprints, and aim to be the portal that transcends Web2 and Web3, connects CeFi and DeFi, and bridges the vast web of crypto.

  • Top 1 platform for copy trading globally
  • Top 5 derivatives trading globally
  • 8+ million registered users
  • 1K+ employees in over 38 countries
  • Provide stable security of A+ ranking for 12 SSL indicators
  • Proof of Reserves - guarantees 100% of users' assets in reserves

Job Responsibilities:

  • Develop overall marketing and branding strategies, and make timely adjustments based on the market trend and competitive landscape;
  • Oversee marketing operations, develop and manage annual marketing budgets;
  • Define, monitor and evaluate KPIs targets for marketing campaigns, making timely adjustments and remedies;
  • Responsible for the marketing organization structure, guiding the day-to-day activities of the marketing team and creating relevant processes and operating procedures;
  • Spearhead integrated branding, marketing, social and public relations/ communications campaigns, raising brand awareness;
  • Develop and manage professional events and campaigns for the global target markets;
  • Partner with business teams across countries to develop and implement marketing and branding strategies for new and existing products.

Job Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or any related discipline
  • At least 6-8years of solid brand-driven marketing experience and at least 3 years in sizable Web3, crypto, or crypto exchange industry
  • Proactive individual with strong creativity and initiatives
  • Familiar with the persona of crypto audience
  • Solid understanding of crypto marketing metrics
  • Experience in leading global teams, and working in a mixed culture
  • Excellent communication and presentation skills