Chief Marketing Officer

at unpaired.

150k - 220k CHF/Year
165 d. ago
About the Job

As the CMO, you will develop successful, next-level marketing strategies and work with and grow the marketing team to scale up the growth effort. You are ambitious and ready to make a name for yourself in Web3 by growing the brand, with the goal of changing the world and positively impacting the lives of millions.You will have a genuine interest in Web3, as well as a solid foundation in traditional marketing and will be responsible for representing the brand publicly and improving the brand identity/proposition. This will be a hands-on role!


  • Set the foundation of the marketing department and define the vision of unpaired.’s marketing processes, strategy, and operational functions
  • Define, and ensure the execution of the end-to-end global marketing strategy, with localisation at it’s core and customer-centric storytelling
  • Design and execute plans to attract, maintain and engage both crypto and mainstream players
  • Plan and execute strategies to expand the community exponentially
  • Design and execute comprehensive and project-specific marketing plans for the upcoming token launch and future NFT collections
  • Research and assess the market and the company’s position in the Web3 ecosystem, and determine how and where the company should be positioned in the future
  • Develop the strategy to drive the organisation to that future market position and execute the strategy
  • Oversee the development and placement of the creative elements that position the company in the marketplace
  • Maintain a deep understanding of business goals, translating them into digital objectives/strategies
  • Uphold and cultivate true long-term relationships amongst all partners, and stakeholders
  • Keep abreast of the latest developments and opportunities in the crypto and web3 sector and how these can be capitalised upon
  • Manage multiple projects from concept through to completion
  • Work closely with the product and sales team to raise the brand awareness, recognition and loyalty and turn marketing insights into sales
  • Direct the company’s public relations efforts
  • Oversee the company’s use of analytics platforms to understand customer preferences, priorities and patterns
  • Create, launch and manage multi-channel campaigns and initiatives, to drive organic acquisition & engagement
  • Own full-funnel responsibility for the marketing initiatives, brand and growth across all channels and platforms
  • Lead the development of our marketing plans working closely with management, creative and content teams, and partners, to create effective and efficient marketing materials for corporate and brand needs
  • Hold regular meetings with the team to review pipeline, resolve challenges, and present possible solutions
  • Attend and/or participate at conventions and conferences, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Essential Skills and Qualifications

  • Deep experience setting marketing and go-to-market strategies
  • Exceptional storytelling, written, and verbal communication skills
  • Outside of the box thinker with meticulous attention to detail
  • A very high degree of familiarity with the Ethereum ecosystem and other projects within the space, in particular the NFT space
  • Extremely proactive: an ability to take the initiative and create and implement a plan without instruction or guidance
  • Bachelor’s degree in marketing, advertising, or communications
  • Min 8 years experience in comparable marketing position, with agency experience preferred
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven ability to plan and manage budgets

Preferred Qualifications

  • 5+ years of experience in a marketing leadership position 
  • Experience with the Web3 space 
  • Keen interest in NFTs & reputation tokens
  • Passionate about cutting-edge technology and solving complex business problems
  • Willing to learn a new way of working
  • Naturally curious and wanting to learn more
  • Creative, think out of the box, out of the old marketing system
  • Fantastic communication skills 

Compensation package includes:

  • Equity & Token compensation
  • Competitive Salary (commensurate with experience)
  • Performance incentives and bonuses
  • Paid vacation and sick days
  • Office equipment and up-skill subscription stipend
  • Gym & personal development membership
  • Access to private events