The overall purpose of this role is to activate and manage Forj digital channels, communities, and campaigns, promote the Forj brand family (Forj, Metaprints, PolkaPets, Cryptosaurs) and our products, and contribute to overall company growth and vision.
Who we are looking for:
Someone who is passionate about innovation and the future of Web3. A glass-half full perspective with a strategic mindset to reflect and improve along the way. We’re not looking for perfection, we’re looking for someone who is willing to learn and has the initiative to go above and beyond to find ways to get there. Someone who isn’t afraid to ask questions, is an excellent communicator and is looking to grow within the role.
Report to the CMO to execute our digital marketing strategy, including the end-to-end activation of key comms campaigns for Forj, Metaprints, PolkaPet World and Cryptosaurs as required.
Work alongside the Content Lead to create campaign plans for our brand projects as required to meet objectives, utilizing available reports and insights appropriately.
Create and maintain positive relationships with brands and representatives, overseeing partnership marketing activations and collaborations that meet our brand objectives.
Manage our social and community channels from a marketing and brand perspective, intera
cting and engaging on a regular basis with a focus on Web3 community themes and strategies.
Activate against digital marketing campaigns alongside the Content Lead covering Email, Social Media, Partners, and our Influencer network.
Work alongside our in-house design team to ideate and create compelling, channel-optimised content for campaigns.
Staying informed on social media and digital trends in Web3, ensuring any key news updates or announcements are pulled into the Forj communications plan for thought-leadership content.
Copywriting and content design (i.e. infographics, supplementary images) for key articles and website content, informing audiences of our products and services in a clear and concise manner, in our brand tone of voice.
Work with our partners and wider Animoca Brands ecosystem to promote our content as required.
Work closely with our Community Management team, providing them with content for our community that brings our brand and campaigns to life. Be a regular presence to our community and interact with them as part of our marketing activations.
Support the Digital Marketing Manager and the Content Lead for live stream events and Podcast broadcasts as appropriate across YouTube, Twitter Spaces, Discord, and beyond.
Monitor and report on the performance of our marketing campaigns.
Weekly reporting of key digital campaign activity to be presented at the weekly team editorial meetings
What skills & experience are we looking for?
Proven working experience in digital marketing, ideally in the NFT/Web3 space.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
In-depth knowledge of various marketing platforms, channels, and best practices, including social, digital, and email marketing
Ability to independently move projects forward, prioritize tasks, and meet deadlines.
Fluent English, speaking and written