Head of Brand & Growth

at NEAR Foundation

123 d. ago
About the Job

NEAR Foundation is hiring for a Head of Brand and Growth. This person will lead the evolution of the NEAR brand and messaging, designed to unite the ecosystem around a common direction, working closely with CMO. This person will lead a team in developing best-in-class marketing strategies across a variety of channels aligned to NF goals, as well as empowering the ecosystem to pick up this activity over time. The Head of Brand and Growth will lead growth channels for NEAR Foundation, ensuring we keep to budget whilst meeting our overall goals. You will: * Be instrumental in architecting NEAR’s global brand and marketing strategies * Lead a team of marketing managers and digital managers to plan and execute best-in-class marketing strategies to best meet NEAR Foundations goals * Support in amplifying key milestones from across the NEAR ecosystem, including our partnerships, regional hubs, projects, funds and community members * Develop a brand voice and maintain brand integrity across all key channels, such as website, social, content and storytelling, and experiences. * Help maximize the impact of announcements, launches, and big moments. You’ll be part of shaping and executing our strategy for big news, ecosystem successes and community growth. * Lead relationships with key agencies, such as creative and media agencies * Work closely with the CMO on setting overall Marketing strategy and OKRs You have: * 5+ years of experience in leading and developing best in class marketing strategies across a variety of channels * 3+ years of experience in leading high performing marketing teams (agency or client) * Web3 experience preferable * Strong communicator * Ability to support change management in complex, fast-changing organizations