Head of Marketing

at AZA Finance

London, Greater London, United Kingdom, Europe
383 d. ago
About the Job

Company Summary AZA Finance is the largest non-bank in Africa and an established provider of Payments, FX and Treasury providing cross-border payment solutions which accelerate global access to frontier markets through an innovative infrastructure. By leveraging cutting-edge technology with our proprietary technology, AZA Finance is able to significantly lower the cost and increase the speed of business payments to, from and across frontier marketsOur API product provides both wholesale currency purchase and retail settlement via our robust API while our Web-Based platform is our B2B over-the-counter product that caters to businesses with wholesale currency needs, especially those paying partners and suppliersLicensed by the UK’s FCA and the Bank of Spain, AZA Finance is a market-maker in every major African currency. AZA Finance was founded in 2013 and now has offices in Nairobi, Lagos, London, Luxembourg, Madrid, Kampala, Accra, Durban and Dakar. * A career digital and on-the-ground marketer that has built and scaled a marketing funnel for B2B brands, preferably with more than 8 years of experience and proven success. Preferably with Fintech or FX (B2B) experience. * A proven lead generation guru that can integrate LinkedIn, Google SEO/SEM, email marketing and other platforms to drive in customers * An experienced leader - you’ve managed (and inspired!) your internal teams, and have identified winning agencies to bring your strategies to life * A passionate storyteller in B2B content creation and marketing * Highly skilled with Pardot and LinkedIn Campaigns (required) * Comfortable with Salesforce Marketing Cloud and Datarama (required) * Comfortable with Canva, Adobe Creative Cloud, and Google Workspace * A team member who enjoys a hybrid fast-paced and collegial environment * Bonus: Prior Africa, web3, fintech and/or financial services marketing experience. Responsibilities * Cultivate customer insights, shape products, lead our go-to-market strategies, and design impactful campaigns to drive customer growth in Africa and worldwide * Lead and help execute digital and on-the-ground marketing strategies that resonate with our customer segments and deliver ROI * Lead your team to develop and execute a multichannel paid and organic editorial calendar that generates leads and drives customers into our sales funnel * Work closely with our Sales and Product teams to develop and execute go-to-market strategies, drive product launches, etc. * A competitive salary and benefits package. * Global / regional network / exposure in FinTech / Blockchain industry. * One of the hottest, fastest scaling start-ups in Africa. * Casual work environment. * Great work-life balance. * We value autonomy. * Opportunity for growth for all employees. * Opportunity to work hard and play hard......and more!! AZA is an equal opportunity employer and will consider every qualified applicant for employment. AZA does not discriminate based on race, ethnicity, national origin, ancestry, religion, gender, sexual orientation or disability.