Marketing Lead

at Cake Pte Ltd

New York, United States
228 d. ago
About the Job


Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.

Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We’ve built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. We’re on the lookout for other creative storytellers. If you want the opportunity to help build a global brand that is at the forefront of DeFi, apply now!

What you'll do:
  • Develop and implement a marketing strategy to increase brand awareness and engagement
  • Identify trends and insights to optimize website and social media content
  • Create and manage a wide range of content formats, including blogs, videos, audio podcasts, etc.
  • Drive SEO, SEM, social media marketing, and influencer marketing efforts to maximize reach and impact
  • Work in a fast-paced environment with a team spread across APAC and Europe
What you'll need:
  • 5+ years of experience in marketing roles, preferably in the blockchain/crypto space
  • Excellent experience in digital marketing, integrated marketing, or 360-degree marketing
  • Strong understanding of customer behaviour and interests
  • Knowledge of DeFi is a must