Senior Social Media Manager


Los Angeles, United States
231 d. ago
About the Job

Pixelynx is a new music and gaming venture that has been launched by deadmau5 and Richie Hawtin. We are building a music metaverse that makes it easy for any artist, label or events to launch their own interactive experiences and monetise them through Digital Collectables (NFTs)

Pixelynx is looking for a Social Media Manager to be responsible for the strategizing, management & posting of content daily across Pixelynx and Elynxir existing social media channels (inclusive of TikTok, Facebook, Twitter, Instagram, YouTube, LinkedIn and Twitch) as well as identify new and emerging platforms to participate on. This role will also lead all content development across social media, strategising social media approaches while ensuring we are on top of emerging trends, topics and developments in the Web3 space. With a clear passion for Web3, you will be heavily involved in the space, aware of current and emerging Web3 music brands, projects and games and actively engaging with these communities.

As Social Media Manager you will work cross-functionally to ensure Brand, Marketing and Sales initiatives are communicated and promoted accordingly from current and forthcoming Pixelynx channels. You will oversee the Pixelynx content calendar, identifying key dates across the various properties to plan and create relevant, engaging content, while also maintaining flexibility to the ongoing development of the Web3 market. Focused on solving challenges in the Web3 space, you will be a key player in ensuring Pixelynx positively navigates the market and has a strong impact on fans. You will also lead community engagement across social media, with a strong focus on bringing conversation to our social media alongside engaging with other communities in the Web3 space. Working to key KPI’s to boost our engagement rates and conversions across the board.

This role is fully remote and will be open to a contracting opportunity

Job Responsibilities

  • You will develop, implement, and manage our social media strategy
  • Work with the content creation team publish engaging content in a timely manner
  • You will be directly engaging with the wider community across all social media platforms via replying to comments, shares, retweets and other relevant engagement
  • You will be very hands on and responsible for posting of all social media content
  • Define and report most important communication KPIs, grow social media metrics
  • You will lead and ideate creative content ideas surrounding tentpole events, jumping on trends in the Web3 space and keeping our content ahead of the curve
  • Work with designers to ensure content is informative and appealing
  • Collaborate with Marketing, Creative, Partnerships, and Product Development teams to launch social media campaigns and to engage with the community feedback
  • Work with influencers, content creators and communities to improve the reach of our social media
  • You will be pioneering the latest social media best practices and technologies
  • Use of social media marketing tools such as Hootsuite
  • Monitor user engagement and suggest content optimization
  • Passionately engage in the Web3 communities and maintain cutting edge knowledge of the space
  • Create strategy for collection drops
  • Plan and execute a scalable social media strategy that evolves with the Web3 space
  • Ideate, refine and launch strategic social media campaigns for specific Web3 products
  • Adapt our social media strategy and community engagement to the current state of the Web 3 market and maintain awareness of current issues in the space

  • You have 3+ years of relevant Social Media experience, ideally within the Web3 space
  • You have excellent knowledge of TikTok, Facebook, Twitter, Instagram, YouTube, LinkedIn and other top social media platforms
  • Experience and knowledge in the Web3 space and with Blockchain/Crypto/DAO’s is necessary, hands on experience managing social media in this space is a huge plus
  • Solid understanding of social media KPIs
  • You are flexible and proactive in your approach to social media, focusing on adaptability to the developing nature of Web3
  • Solid understanding of analytics (Hootsuite, google analytics, etc.)
  • Excellent multitasking skills
  • Creative thinker with ability to quickly problem-solve
  • Strong copywriting skills
  • Great time-management skills
  • Great interpersonal and communication skills
  • Experience within Music and/or gaming industries is a plus
  • You are passionate about what you do and about working on awesome projects that you can be proud of
  • A real degen level passion for Web3
  • Cutting edge knowledge of current and emerging trends within the Web3 space revolving around music and gaming
  • Experience launching a social media campaign for a specific product and able to adapt
  • Bring expert opinions and ideas to strategise drops within the community
  • Ahead of the curve on current Web3 music brands and projects
  • Experience collecting and analysing analytics, focusing on key KPIs such as engagement rate, click throughs, conversions etc
  • A strong grasp of challenges in the Web3 space and the ideas to support solutions