CoinDesk, the global leader in crypto, Web3 and blockchain news, seeks a versatile social multimedia producer and editor to be embedded in multimedia, marketing and social operations to produce written and multimedia content for social platforms as the company seeks to reach and engage deeply with new audiences.

Every member of the social media team has their own superpower. This editor is a multimedia whiz with a well-rounded toolkit of video, design, data charting and live coverage skills who can autonomously produce and edit video and GIFs and design images, from repurposing original content for social formats to creating branded assets to promote various campaigns. They have a knack for what works on social media, from snappy vertical videos on YouTube Shorts to high-conversion promotional campaigns.

The editor works closely with teams across the editorial, multimedia, events and marketing departments to build and engage diverse audiences. Beyond just having working knowledge of the fundamentals of tech, finance or cryptocurrency (preferably all), the right candidate should have proven experience breaking down technical concepts, making them accessible and enjoyable to consume, and using them to generate conversation, engagement and organic community expansion. This editor will also have non-multimedia responsibilities including written social media content and campaign analytics reporting and takeaways.

The editor must have a creative approach to social media strategy. They should write and edit written and video content quickly, cleanly and succinctly, and they must be a master of shaping content to match the voice of different social networks. They also need to be a strong collaborator, working in real-time with the editorial and marketing teams to take hold of relevant social conversations, all the while keeping strong journalistic ethics and standards in mind.

The editor must also have the versatility to manage promotional activities across other products in sync with the marketing arm of CoinDesk, as well as to think synergistically about how to collaborate with influencers and other brands to build awareness of campaigns. They are responsible for writing and producing their own content to meet audience KPIs of engagement, views and followers to the brand’s accounts with minimal supervision.

The editor plays an integral role in broader audience strategy and must be comfortable with analytics, have a good sense of how to measure success (both broadly and on a campaign basis), and be comfortable with setting up and analyzing data on campaign performance as well as with experimentation. They should have experience with identifying opportunities within social media trends to inform editorial strategy.

This is a contract role for up to 29 hours per week starting immediately and ending April 2023.

To apply, provide work samples that showcase skills including data-driven design, high-conversion event marketing campaigns, explanatory video

RESPONSBILITIES:

• Develop, manage and execute end-to-end content strategy to pique interest and engagement in CoinDesk content across distribution platforms including Twitter, Facebook, Linkedin, Instagram, TikTok, YouTube, YouTube Shorts and text messaging, including native and influencer content collaborations
• Select soundbites or moments to highlight through video clips and packages or images such as pull quotes and behind-the-scenes clips
• Edit and produce video clips and packages for horizontal and vertical formats
• Curate and design social images such as pull quote cards and other content highlights
• Write and publish engaging social copy catered to each platform’s audience
• Think up influencer collaboration strategies and create instructions and copy for influencers to drive awareness and engagement
• Adhere to brand guidelines and journalistic ethics in all visuals and copy
• Manage and report data insights of campaign performance

ABOUT YOU:

• 3-5 years of experience managing social media for a media company or comparable organization
• Proven news sense, preferably in business, finance or cryptocurrency news
• Social image design skills
• Data charting experience
• Proficiency in transforming static content into video
• Proven skills at creating social media content that drives engagement
• Thorough knowledge of social media production, management and analytics tools
• Ability to write and edit quickly and accurately for different audiences
• Experience working across teams with a thorough understanding of journalistic ethics
• Great communicator with the ability to listen generously and learn
• Ability to excel in a fast-paced, news-driven organization
• Ability to self-start and follow through on executing new ideas
• Familiarity or fascination with the cryptocurrency industry
• Editorial sensibility to execute a holistic content strategy and select moments from shows to highlight
• Social media sensibility to know what content types drive engagement on each platform
• Video production skills to edit video packages
• Excellent short-form English writing skills and fluent knowledge of AP >
• Excellent ability to manage autonomously and solve problems under pressure
• Familiarity with analytics and publishing tools including SocialFlow, Sprout, Google Analytics, Parsley and Chartbeat