Social Media Manager

at Serotonin

New York, United States
115 d. ago
About the Job

Who is Serotonin

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.

About the role

Serotonin is seeking a social media manager to lead, develop and execute effective social media management and engagement strategies on behalf of clients. The person in this role will work closely with a full team of marketers which includes PR, Content and Branding pillars. The ideal candidate should have a deep understanding of crypto and blockchain with strong familiarity of Crypto Twitter, Facebook, instagram, and any other social platforms relevant to the industry as it evolves. This role with roll up to the Social Media Director and is responsible for overseeing assigned clients’ daily social media output.

  • Leverage data and social media marketing tools to analyze areas of weakness in order to grow internal serotonin and client brands.


  • Manage the social media strategy, operations, and execution for 3-5 Serotonin clients.
  • Ability to write in multiple voices; from informative to humorous and lighthearted - able to tailor messaging to platform in line with client’s branding.
  • Maintain both a consistent understanding and a strong pulse of the current events within the web3 ecosystem.
  • Work closely with the Social Media Director and SVP of Content, Community, and Social as well as the client Marketing Directors to develop social strategy and proactively ideate new social opportunities for clients.
  • Create and maintain account management systems to operationalise scheduling, posting, and replying.
  • Work closely with the content and community team to plan and execute owned marketing campaigns.
  • Collaborate cross functionally with PR, events, community, marketing, growth ensuring content remains consistent and aligned.
  • Leverage data and social media marketing tools to analyze areas of weakness in order to grow internal serotonin and client brands.
  • Strategize, operate, and execute other social media activities such as: Twitter Spaces, AMAs, giveaways, and growth campaigns.
  • Remain well-versed in the social strategies of other technology and product teams.


  • 3+ years experience working in a social media based role creating copy and content, ideally within an agency setting.
  • Has experience working across multiple channels at once.
  • Experience with overseeing and launching social media campaigns (within the crypto ecosystem is a bonus).
  • Excellent written, verbal, and strategic communication skills.
  • Strong client relations and collaboration skills.
  • Ability to inspire, motivate and positively influence your team members from all walks of life to be successful.
  • Desire to be in web3 with the resilience to thrive in a fast-paced, agency environment.
  • Strong understanding of the web3/crypto space and its audience.


  • Competitive Salary
  • Health Insurance - (US Only)
  • 401(k) - (US Only)
  • Remote Work Environment