WHAT YOU WILL DO

• Create brief, engaging content and copy across major social channels (e.g., Twitter, Facebook, LinkedIn) for Ava Labs and Avalanche
• Develop strategies and messaging for ongoing product marketing campaigns
• Work with the Design team to create on-brand, visually appealing graphics that complement social copy and broader strategy
• Assist on internal communications, employer branding and shared reporting on social networks
• Run social campaigns within broader co-marketing efforts
• Create community-centered activations focused on NFT and Gaming culture, including Twitter Spaces, AMAs, webinars, game streams, and more
• Research trending topics and narratives within the Avalanche ecosystem as it relates to Gaming and NFTs

WHAT YOU WILL BRING

• Bachelor's degree or equivalent practical experience
• Minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree
• 3-4 years experience in social media marketing, with crypto marketing experience preferred
• Proven track record with managing social media pages for high-growth brands
• Experience in social media marketing, channel management, content creation, prioritization, and time management
• Must be familiar with crypto twitter and have experience creating twitter posts around specific crypto topics, specifically in gaming and NFTs
• Experience using Web3 applications
• Strong copywriting background
• Experience as an active contributor to social communities
• Strong understanding of digital and traditional advertising strategies
• Knowledge of Sprout Social, project management tools, major social channels (e.g., Facebook, Twitter, LinkedIn), social analytics
• Understanding of the leading strategies of social media

Salary Range: $87,600.00 - $104,100.00 (**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)