Who is Serotonin

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.

Who are you

Serotonin is seeking a Social Media Director to manage a team, lead, develop and execute effective social media management and engagement strategies on behalf of clients and their team. The person in this role will work with a full team of marketers which includes PR, Content and Branding pillars as well as manage a team across social. The ideal candidate should have a deep understanding of crypto and blockchain with strong familiarity of Crypto Twitter, Facebook, instagram, and any other social platforms relevant to the industry as it evolves.

About the Role

• Reports to the SVP of Content, Community, and Social and is responsible for overseeing their team with assigned clients’ daily social media output and performance.
• Ability to edit and write in multiple voices, from newsy/informative to humorous and lighthearted - able to tailor messaging to platform in line with client’s branding.
• Maintain both a consistent understanding and a strong pulse of the current events within the web3 ecosystem.
• Work cross functionally with PR, events, community, marketing, growth ensuring content remains consistent and aligned.
• Leverage data and social media marketing tools to analyze areas of weakness in order to grow internal serotonin and client brands.

Responsibilities

• Excellent Client work: being able to step in and immediately establish trust and delivery of social media strategy, operations, and execution for a minimum of 4-6 clients. This role is both Strategy and Execution.
• Build team trust & rapport: Manage and foster the growth of the social team. Identify the strengths of the team, and the needed development of folks to promote that growth.
• Establishing effective team operations, promoting and executing growth for the Serotonin Social offering as a whole.
• Create and maintain account management systems to operationalize scheduling, posting, and replying.
• Work closely with the content and community team to plan and execute owned marketing campaigns.
• Collaborate cross functionally with PR, events, community, marketing, growth ensuring content remains consistent and aligned.
• Leverage data and social media marketing tools to analyze areas of weakness in order to grow internal serotonin and client brands.
• Strategize, operate, and execute other social media activities such as: Twitter Spaces, AMAs, giveaways, and growth campaigns.
• Stay on top of technology trends and announcements across the web3 ecosystem.
• Remain well-versed in the social strategies of other technology and product teams.

What you’ll bring to the table

• 5+ years experience working in a social media based role creating copy and content, ideally within an agency setting.
• Experience with overseeing and launching social media campaigns (within the crypto ecosystem is a bonus).
• Excellent written, verbal, and strategic communication skills.
• Strong client relations and collaboration skills.
• Ability to inspire, motivate and positively influence your team members from all walks of life to be successful.
• Desire to be in web3 with the resilience to thrive in a fast-paced, agency environment.
• Strong understanding of the web3/crypto space and its audience.

Benefits

• Competitive Salary
• Health Insurance (US-Only)
• Remote Work Environment